The Evolution of Programmatic Advertising

The Public sector is starting to use advertising exchanges and big data to engage their residents online. This webinar was run to help comms teams see how programmatic infrastructure and audience data developed and what the technology enables.

 

Public Sector Use of Advertising and Audience Tech

Council Comms teams are starting to use advertising exchanges and big data to engage their residents online. This webinar was run to help comms teams see how digital advertising is being used to engage residents, reduce costs and increase transparency. 

 

 

The business case for investing in Digital channels

 In 2016/2017, over 50% of UK advertising and marketing spend will be invested in digital channels. The case for investment is highly compelling – low cost, reduced wastage, high reach, excellent transparency. This webinar was run to take public sector comms professionals through the key elements of the business case so that they can enable their organisations to benefit from the advantages and cost savings offered by this technology.