The Campaign Bank helps optimise your creatives and upcoming campaigns by giving you access to data from previous Citizen Reach campaigns.
Each campaign features:
- A full set of creatives used in the campaign to help you develop the ideal creative for your campaign.
- Campaign results for each target group including impressions delivered, clicks recorded, click through rate and best performing ad format.
Campaigns will be added regularly.
If you would like to know more about the campaigns we have run or would like more information about how CAN could help you reach the biggest possible audience for your campaign, please complete our contact form.
The Evolution of Programmatic Advertising
The Public sector is starting to use advertising exchanges and big data to engage their residents online. This webinar was run to help comms teams see how programmatic infrastructure and audience data developed and what the technology enables.
Public Sector Use of Advertising and Audience Tech
Council Comms teams are starting to use advertising exchanges and big data to engage their residents online. This webinar was run to help comms teams see how digital advertising is being used to engage residents, reduce costs and increase transparency.
The business case for investing in Digital channels
In 2016/2017, over 50% of UK advertising and marketing spend will be invested in digital channels. The case for investment is highly compelling – low cost, reduced wastage, high reach, excellent transparency. This webinar was run to take public sector comms professionals through the key elements of the business case so that they can enable their organisations to benefit from the advantages and cost savings offered by this technology.